With over 300 million active users across the globe, Facebook is the most successful social media platform online.
Over half of its members log in to their account each and every day. Since its launch in 2004 it has grown at a breath-taking rate and is now valued at approximately $12 billion - though some analysts would say it is worth closer to $15 billion.
In the UK a staggering 19 million people use it. That's just under a third of the population. Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people - and businesses with their customers and potential consumer base.
Some businesses have been quick to see the benefits of Facebook as a marketing tool and this course teaches small, medium and large companies how they can do the same - to their advantage. We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website. Strengthen your ability to market your business.
Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training.
If you can't get to our Ashington (Northumberland) training centre or it will be too expensive to send numerous staff to it, why not look at our Your Site service. We'll come to you and training you on your own premises if you can meet some fairly basic criteria for training - and at a very competitive price for on-site training.
- An introduction to Social Media and Facebook in particular
- What is Facebook and why do so many people use it?
- What are the business benefits of a Facebook profile?
- The ground rules; the major do's and don't about creating a business profile on Facebook.
- How it works - the basics
- How it works - the advanced and little known features
- Etiquette on Facebook
- Getting your message across on Facebook
- Building your brand on Facebook
- Connecting and research with Facebook
- Creating new customers and keeping them
- Driving visitors to your website through Facebook
- Enhancing your Facebook activity
- Direct communication with your Facebook 'friends'
- Generating leads through Twitter for offline follow-up
- Essential third party tools and applications
- Facebook and legal implications
- All delegates receive a comprehensive course manual to take away with them
- We provide writing paper and pens for delegates to take notes if they wish to
- Training is both offline and online - with real-time demonstrations on Facebook
- Free refreshments provided throughout with tea, coffee, biscuits and juices
- Free lunch provided with dietary considerations taken into account if requested for individual delegates
- Free WiFi access in our Ashington centre for all delegates
- Free parking in our Ashington centre