Yet again YouTube has demonstrated it stands alone in its ability to send a little known account into the stratosphere with the power of viral marketing.
If you've not seen this yet then you're in for a treat.
Hidden away in Kansas are the Peterson brothers. Three employees of Peterson Farm and Livestock whiling away their time on the farm until they came up with the idea of making a parody of the "I'm sexy and I know it" hit song.
So, camera at the ready, they filmed themselves singing along to the song with new lyrics adapted to their trade - and the impact it has had on YouTube since its release on 25th June tells you everything you need to know.
Over 3 million views at the time of writing.
Over 32,000 likes.
Over 8,000 likes received on their Facebook page.
A mass of articles, tweets and posts on all manner of social media platforms congratulating them on their idea and the execution of it.
The simple fact is that a little thought, planning and a will not to appear too formal or shackled has resulted in a marketing gem that others would pay hundreds of thousands for to get this type of exposure.
Take a look at the video on the link below and in doing so bear in mind the line we keep repeating - YouTube is much, much more than a video channel. It's an internet marketing dream if you put the time into content!