We've just been discussing an interesting find in respect of which of the major social media platforms is most trusted by its users.
Socialmouths have put the topic up for discussion because of an Infographic produced by JumpThru and it raises some interesting points.
Keeping it simple and restricted to a female audience, it identifies the trust users have in platforms as follows:
It's immediately apparent, if these findings are accurate, that the level of integrity users put in platforms is incredibly variable. To find a 14% difference between trust in Pinterest and Facebook isn't necessarily a surprise given the power of Pinterest from a brand perspective, but we were surprised to find blogs level-pegging with it.
However, what we were very interested in was the suggestion (which we would wholly endorse) that blogs are a proven method of driving purchases through recommendation.
The findings state that the percentage of women that purchased an item following a recommendation on a platform was as follows:
The amount of organisations that understimate the impact a positive recommendation of their products/services on a blog can have never ceases to surprise us. The JumpThru infographic would certainly tend to support the view that there is no more powerful medium than a user putting trust in the pen (okay, keys!) of a writer they trust.
Their research also suggests that blogs lead the way in influencing women on:
So there seems little doubt that organisations that continue to ignore the PR value of blogs are missing out on vital conversion content.
What time does it take to send a product to a well known blogger for review? Or open yourself up to assessment on a service? Companies with total faith in the products and services they offer can open up a wealth of internet marketing opportunities by engaging with the blogging community.
It also highlights the worth of blogging from within an organisation. Whilst internally written blogs may always be viewed with a degree of cynicism, they still represent a window to be seen through.