If ever there was a day to demonstrate the speed at which inaccurate information can spread on Twitter, yesterday was it.
The average Twitter fan could have been forgiven for believing much of what was being written about an apparent change in policy, such was the frenzy and volume of tweets and retweets.
The old addage of "If you say it often enough, people will believe it" has some truth to it, and when a tweet describing an enforced change is retweeted over 800 times, with hundreds of others being retweeted 40, 50 or 100 times, rumour gathered pace.
So what are we talking about?
Well, yesterday Twitter encountered a bug. A flaw, fault, error, whatever you'd like to call it. This had the impact of mentions not being seen by users. There were actually a few other implications too, but the mentions bug was what caught the attention of most.
Within minutes of the bug surfacing people started to tweet that they couldn't see mentions.
Within 15 minutes a rumour surfaced that Twitter had changed policy.
Apparently, they'd decided that you'd only see mentions from those users that you followed. Chaos ensued. What would Celebrities do? They'd not see the adulation of their fans!
Would they start following them all? Unlikely. So, the abuse began. Account after account began letting Twitter know what they thought about their "policy change".
Before long a Hashtag appeared! #WeWantOLDTwitterBack became a trending topic and more and more people checked what it was about and joined the conversation.
One tweet containing the Hashtag was retweeted over 7,000 times.
Then the most important tweet of all went un-noticed by most.
It was from Twitter and said this:
It was, of course, from Twitter Support. The one account that everyone who thought there was a policy change should follow. If you follow them today you'll find that they tweeted about the issue much earlier in the day.
They knew about it and were addressing it.
We'll make it very easy for everyone. Click the image below and it'll take you to the Twitter Support account.
Follow it. It'll save you hours of stress and debate!