We've regularly kept you informed of the development of Pinterest and its impact as a major social media platform.
So, it should come as no surprise that new statistics from Pew Internet in the United States confirm its position as the platform on which to connect with the female gender.
Their findings show that 12% of all adults online use Pinterest. However, this was from a survey sample of just over 1,000 people. We'd be the first to say we'll be amazed if more than 1 in 10 people online uses Pinterest, but we don't doubt the huge rise in popularity.
What we'd agree with entirely is the female dominance that Pew report.
According to their report almost 20% of females online use Pinterest. That confirms it's position as a major influencer on the online female population and is further support to all the evidence we've seen to date.
They revealed a few other interesting statistics too.
Instagram is very clearly the mobile application of choice for the younger generation. They claim that 12% of all online adults use it, but that almost a third of all internet users between the ages of 18-29 are its dominant demographic.
Again, that doesn't surprise. Instagram is remarkably popular with the under 30's and marketeers would do well to consider the potential opportunities it offers if the demographic is a primary target for them (bear in mind that Instagram is now owned by Facebook).
If you've still not explored Pinterest, especially if you're a retailer, then we'd strongly recommend you don't wait much longer. It continues to experience growth like no other social media platform.
Equally, if your target market is the under 30's - you should be looking at Instagram this very second!