Northwood UK are one of the largest franchised letting agents in the UK. They have over 75 offices nationwide, and are now turning to Social Media in order to keep their tenants updated with all of the latest information.
The company have decided to use Social Media because of the instant nature of the information it provides. The company MD, Nick Cooper, said "“One of the great advantages of having a Facebook page and Twitter feed is that we can broadcast important information about the lettings industry as it happens, ensuring our customers are well informed about any changes that may affect them.
“The growing influence of social media across our day-to-day lives has transformed the way people interact with letting agents and as a result, has created a need for property businesses to expand their online visibility. By expanding to Facebook and Twitter we are making it as convenient as possible for our tenants and landlords to get in touch by fitting in with their daily online routines.”
This is yet further example of a business reacting to the current and increasing trend of Social Media activity in the UK. If you would like to know how your business can benefit from Social Media, be sure to check out the Social Media Training packages we provide.