Do you know the most likely methods of complaint for your customers? We are considerably past the 'moving into' era and can now class ourselves very much in modern times. A recent survey by Sage UK has revealed some interesting results about complaining online.
More than one in five people are now turning to Social Media platforms to complain! 22% of the 2,000 consumers surveyed said Social Media would be their first choice to compain.
Alarmingly of these 440 people, a massive 60% received zero advice, support or even any recognition as to their complaint.
Are you aware of what your customers are saying about you online? And more importantly are you equipped with the correct Social Media strategies to combat online complaints from your customers?
If you have no Social Media policies in place, you should be looking into making some, and fast. Be sure not to get caught short online. After all, we are in the age of social media!