Pinterest has introduced Secret Boards. You've now got the ability to create up to 3 boards that will only be seen by those Pinterest users you invite to view them.
It's an interesting development and follows a large number of users making the request for private boards over a period of time (Pinterest allows you to make suggestions as to how it should develop).
So, what might you use them for?
Well the possibilities are endless, but we've come up with a few that we think might be of interest. To begin with let's remember that we are not going to be generating ideas for personal use - these are all with a view to commercial, customer service or client-facing use in general.
Perhaps the most obvious one from a commercial perspective, Pinterest has now given users the ability to share content with clients only. However, as a Secret Board is accessible on invitation, and you're limited to 3 boards, careful thought needs to be given to how you might use this.
You could use a Secret Board for directing clients to generic help, perhaps based on screen shot images (image driven content being perfect for Pinterest). or maybe you'd simply like to give your clients access to a range of photographs and content about internal company news that you don't want to make public.
Companies like ourselves might use it to create 3 boards, with one dedicated to Facebook Help, one to Twitter Help and so on - which only clients have access to (we don't envisage this as we have our formal support channels, but it's potential nonetheless).
Or, you could have client-only product assembly or instructions on a Secret Board.
If you're a school, maybe you'd create a Parents Only area, inviting parents to view school photographs that you don't want to put into the public domain?* (Please see our note on this at the end of the article).
Or, a club or member-only society can utilise Secret Boards for publishing post-event content. The potential for Christmas Party photographs might be interesting with the festive season almost upon us!
You might just want to use Secret Boards to canvas opinion from a limited audience. So, you can set your audience by inviting them, have a board called "Opinions please" and perhaps post creative content on it which you can then receive constructive criticism or feedback on from those you trust.
One thing that shouldn't be forgotten is that although you're restricted to 3 Secret Boards, that doesn't mean you can't recycle them.
It is perfectly feasible to set one, or all, of your boards for temporary use. In other words - simply delete them and reuse them when you think their life has expired.
Because of this it opens up the possibilities for client specific or project specific boards. If you're working on a project that you want to keep people updated with, but ultimately it has a completion date and will expire, why not use a Pinterest board for photographic updates to your audience?
Then, when it's complete, delete the board and reuse it.
If you've come up with ideas of your own, let us know! We love to hear of new ways people are leveraging the power of social media and this new Pinterest development is one we'd be particularly keen to hear your thoughts on.
As usual we think it's only prudent to point out that a Secret Board doesn't mean we think you should use a social media network for posting sensitive or highly confidential information on.
Social media networks have a habit of being breached. Occurrences are rare and Pinterest appears to have a good record on security so far, but please don't forget that nothing is ever entirely secure when you're posting it on an external network of any kind.
We have no reason to doubt the security of Pinterest Secret Boards and any risk is likely to be negligible, but please bear it in mind when deciding on what you'll use Secret Boards for.