So the long awaited arrival of business pages on Google+ is finally here.
What does this mean for your business?
Google+ Pages is going to allow you to directly connect with your customer, giving them the ability to +1 your products and services into their circles. It is a very similar two-way street with the people you need most as to which Facebook offers.
However, there is one fundamental difference. Google is going to be integrating the Google+ Pages into its search formula. This has two-fold direct benefits to your business if you create a Google+ Page. Firstly, your customers will be able to find you easier. Secondly, and more importantly, Google search users are going to have the ability to add your page to their Circles directly from the search results.
This "Direct Connect" is going to be a very powerful attraction for businesses to get a Google+ Page. The ability to connect with your customer so easily is a major marekting benefit!
What are we doing this afternoon. Making a Google+ Page of course. We will keep you informed!