Business are always trying to come up with the newest and best ways to grab your attention and stand out from the crowd in their marketing campaigns. This is no different when it comes to their Social Media marketing campaigns. Whether it be splash pages, fancy profile pictures, custom apps for businesses and other useful Facebook techniques, businesses are always trying to lure you in.
However, in a recent study using eye-tracking webcams by Mashable, content has proved to be the true winner.
As the image shows, the most looked at part of a Facebook Business Profile Page is.... The Wall!
Almost 100% of the people surveyed looked first at the wall of the page. 85% also noticed the small pictures above the wall - so make sure you are using these to the best of your ability with relevent content!
Two of the biggest obvservations from the study are :
Make sure that you are using the right techniques to fully utilise Social Media Marketing to aid and grow your business. To find out how, or get your staff trained up, be sure to enquire about some of our Social Media Training courses. Details are on our main website.