Businesses hear the buzzwords "Social Media" and presume that it is a licence to print money from the success stories that are out there (and there are many of them).
However, before you launch into Social Media marketing there are some things that you should know. Social Media is free. To sign up. Social Media is not cheap. If you want to succeed.
Many companies dive into Social Media with little or no strategy, excitedly rush to gain a few followers to their brand, spam their users and then give up after the lack of interest or success. Conclusion... FAIL.
Social Media success will be determined by a properly outlined strategy, whereby your business will get out of it the time and effort you put into generating relevant content that your visitors will want to engage with. By generating relevant content, you will gain a stronger online identity, your followers will grow and you will ultimately be able to engage with the lifeblood of your business directly, your customers.
Make sure you don't fall onto the Social Media scrapheap with many businesses out there, and develop a good solid Social Media strategy.